– To all K-pop artists, Apple Music is your best strategy to thrive in North America.
Congratulations, Psy, for hitting 100 millions views on Youtube; Bigbang, for breaking into the world’s top ten artists list of highest ticket sales with your MADE tour at the Staples Center; Epik High, for representing South Korean musicians for the first time at Coachella.
Apple has a history of supporting musicians in this world of changing taste and fleeting attention. More ready than ever, Apple Music is here to help K-pop artists advance into the global, especially North American market, whether you are phenomenal pop performers like Super Junior or indie musicians playing authentic rock and jazz.
Dedicated & Organized K-pop Genre Page
Different from our biggest competitor, Spotify, who may have millions of playlists for your audiences during their workouts or cooking sessions, Apple Music created a complete universe for K-pop fans. All albums, songs, musicians that supplied in our iTunes global stores, are easily accessible and well-organized in the separate page we created under the K-pop genre. It takes an additional submission from you and a mindful search from a listener for your new song play on Spotify, whereas you only need music that catches subscribers’ ears for your hottest release to appear on the front page in the app on everyone’s iPhone.
Social Media Promotion From Apple Music
Hmm. What if they never thought of going to a genre-specific page? We want to reach casual music explorers for you, too. And of course, turn them into K-pop addicts with your amazing works.
Apple Music has 8.17 m followers on twitter, almost five times the promotional power of Spotify with its 1.67m following. Moreover, unlike Spotify, our account is actively pushing the most popular and highest ranked artists as well as engaging with record labels that are expanding into the American playground. The best way to make an impression with your work is to cultivate your tunes and give it to Apple.
Multiple Ways To Explore And Share Artists’ Works
For groups that already captured global attention, such as 2NE1 with its Microsoft advertising deal and America’s Next Top Model appearances, we have something to offer as well.
One of K-pop’s competitive advantage – or its magic – lies in the spectacular music videos. As your long-time supporter, Apple understands it more than any other distribution channels and has matched it with Apple’s core capability. Take a tour of all popular platforms (including Spotify), and you have to jump from app to app, or site to site, to get a full K-pop experience. But if your fans follow you on Apple Music, they can share within seconds that screen capture of your most avant-garde costume or the full video of your dopest choreography to boost their social currency as well as your fan base.
Many other benefits are here embedded for your convenience: artist’s live radio station, opportunity to play on Beats1 simultaneously around the globe, interaction with followers, zero-effort data-transition from the existing iTunes library, synchronized global charts between the iTunes store and Apple Music streaming.
Join And Let Apple Music Take Care Of The Rest
Overwhelmed? No need to figure out any technical details. We know you just want to stay focused in your studio and fix that last measure of your new demo. Just like the most serious music fans, to join the largest music distribution network and community building platform, all you have to do is hit “agree” and trust Apple Music.
3 promotional tweets:
- Wonder why your first US tour sold out so fast? We got your fans supplied since your debut in Seoul. #kpop
2. Dedicated playlist of the hottest tracks from #Seoul. Committed to music and culture around the world.
3. Your #Kpop fans’ most beloved organizer. Your song promoted through K-pop’s own Connect account, too.
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