Join To Reform

— a social campaign for gun control supporters to join, challenge and reform the NRA.

The NRA claims to be “Freedom’s Safest Place,” but with every passing mass shooting and every subsequent call for gun control, the NRA can only suggest more guns. No campaign, march, or politician seems to budge the NRA from their intractable positions on the 2nd Amendment. So we’re creating a campaign to take on the NRA in a way no one has ever done before…from the inside. Democrats, the LGBTQ community, Muslims, women. We’re going to recruit anyone and everyone to join one of America’s oldest civil rights organizations, and if the NRA is truly its members – as it professes to be – it has no choice but to hear us. We will use recruiting ads, a social media movement, partnerships with other non-profit organizations, and NRA events to bring people together and force the NRA to protect more Americans’ rights and be Freedom’s Safest Place for us, its new recruits.

Copywriter: Yiyi Liu, James Payne

Art Director: Alec Cheline