The following videos are produced to be shared through YG Entainment’s official social media handles, to stimulate interest and create buzz. They are not concert trailers.
First teaser before any announcement. YG has a tradition of posting teasing clues under the title “Who’s Next.” This concept video will be released and fans will start guessing the upcoming event based on the storyline.
Follow-up teaser video features 2NE1’s most recent title song and the captions specifically reveal the artist to be 2NE1.
The last one is a social media video combining a fan’s concert-preparation and artists’ rising up on stage. The broadcasting clip is from the very last time all four members performed together. Official tour website will be shared in this video, marking that the promotional campaign goes public.
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